Legal context of agent buying in the UK

Using a purchasing agent to buy goods from overseas is a common approach for UK buyers, especially when dealing with non-UK marketplaces.
However, this buying method follows a different legal structure compared with purchasing directly from a UK retailer.

This page explains how agent-based purchasing is generally viewed in the UK and what buyers should be aware of before placing an order.

đź“„ How purchasing agents are generally classified

In the UK, purchasing agents are typically considered intermediaries, not sellers.

They usually:

  • Act on instructions provided by the buyer

  • Place orders on the buyer’s behalf

  • Assist with logistics such as storage and shipping

They do not normally own the products or offer them as retail stock.

⚠️ Buyer responsibility under agent-based purchasing

–Decision-making remains with the buyer

UK buyers are responsible for choosing:

  • Which products to purchase

  • What specifications or variants are required

  • Whether the item is suitable for import into the UK

The agent follows instructions rather than making purchasing decisions.

–Legal compliance and import awareness

Buyers are expected to understand:

  • UK import rules and restrictions

  • Whether a product may be subject to customs checks

  • Potential taxes or duties

Using an agent does not transfer legal responsibility away from the buyer.

⚠️ Consumer protection considerations

–Differences from UK retail protections

When buying through an overseas agent, standard UK consumer protections may not apply in the same way as they do with UK-based retailers.

This is why agent services should be treated as assistance tools, not traditional shops.